“HOTEL PARAISO” CAMPAIGN ︎︎︎
I’ll Call You Tomorrow (ICYT) xCasa Montego (SS23)
ICYT’s third collaboration with the Vancouver based art publication CASA MONTEGO, our teams produced an international campaign for the release of our HOTEL PARAISO silk scarf.
For the release we produced campaigns in Victoria, Vancouver, NYC and Edmonton to communicate the narrative of a romantic hotel bar which existed in between the spaces and memories of some of our favourite cities.
DESIGN
Drawing on the Afro-Latin background of Casa Montego, the silk scarf featured custom artwork which was translated to product by our team.
STRATEGY:
The marketing roll out for the collaboration consisted of two videos and four editorial photoshoots shared on socials leading up to the release, as well as PR interview features and influencer partnerships across both Canada and the US.
Explore Casa Montego︎︎︎
I’ll Call You Tomorrow (ICYT) xCasa Montego (SS23)
ICYT’s third collaboration with the Vancouver based art publication CASA MONTEGO, our teams produced an international campaign for the release of our HOTEL PARAISO silk scarf.
For the release we produced campaigns in Victoria, Vancouver, NYC and Edmonton to communicate the narrative of a romantic hotel bar which existed in between the spaces and memories of some of our favourite cities.
DESIGN
Drawing on the Afro-Latin background of Casa Montego, the silk scarf featured custom artwork which was translated to product by our team.
STRATEGY:
The marketing roll out for the collaboration consisted of two videos and four editorial photoshoots shared on socials leading up to the release, as well as PR interview features and influencer partnerships across both Canada and the US.
Explore Casa Montego︎︎︎
SERVICES:
Creative Direction
Brand Strategy
Content Production
Apparel Design
Manufacturing
Sourcing
Clients:
I’ll Call You Tomorrow (ICYT)
Casa Montego
Industry:
Fashion + Retail
ROLES
Creative Director,
Raeland Mendoza
Co-Partners,
Christian Maradiaga
Ricardo Rodriguez
ADDITIONAL CREDITS:
ICYT Models:
Ashley-Renee, Lisa Cyuzuzuo
ICYT Photography:
Jesse Bullman
ICYT Videography:
Denis Limitovski
Special Thanks:
Bar Clementine (Edmonton), Victoria, Vancouver and NYC teams.
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