DESIGN: APPAREL ︎︎︎
I’LL CALL YOU TOMORROW (ICYT) - SELECTED WORKS
I’ll Call You Tomorrow, also known as ICYT, was a multi-disciplinary art collective and streetwear lifestyle brand operating from 2016-2024. Releasing seasonal drops and hosting art events/branded partnerhsips across Canada and internationally, the brand was known for its distinct approach to community combining music, fashion and art through an ethnically diverse lense.
- “Chinatown Love Songs” capsule collection featured in GQ (online)
- “Jazz Night II” collaborative capsule modelled by Edmonton Mayor Amarjeet Sohi
- Designed seasonal apparel collections and international collaborations; reaching up to 30 SKUs and 1,000+ units per market calendar season for concurrent seasons. Products included headwear, printables, fully fashioned knits, and cut and sewn wovens
- Developed brand identity across retail, wholesale, and experiential activations; ensured cohesive storytelling and design across all customer touchpoints
ICYT Instagram ︎︎︎
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All campaign videos Creative Directed by Raeland Mendoza
I’LL CALL YOU TOMORROW (ICYT) - SELECTED WORKS
I’ll Call You Tomorrow, also known as ICYT, was a multi-disciplinary art collective and streetwear lifestyle brand operating from 2016-2024. Releasing seasonal drops and hosting art events/branded partnerhsips across Canada and internationally, the brand was known for its distinct approach to community combining music, fashion and art through an ethnically diverse lense.
- “Chinatown Love Songs” capsule collection featured in GQ (online)
- “Jazz Night II” collaborative capsule modelled by Edmonton Mayor Amarjeet Sohi
- Designed seasonal apparel collections and international collaborations; reaching up to 30 SKUs and 1,000+ units per market calendar season for concurrent seasons. Products included headwear, printables, fully fashioned knits, and cut and sewn wovens
- Developed brand identity across retail, wholesale, and experiential activations; ensured cohesive storytelling and design across all customer touchpoints
ICYT Instagram ︎︎︎
All campaign videos Creative Directed by Raeland Mendoza