DESIGN: ACCESSORY + HARD GOODS ︎︎︎

JOAQUINA WORLD x ILLONA FIDDY CAPSULE

The Tricycle Card Deck and Transient Tattoo Sheet are part of the collaboration between Manila/Toronto based brand JOAQUINA WORLD and tattooer and visual artist, Ilona Fiddy.

Releasing first in Manila, Philippines and then globally via retail and online partners, the collaboration consisted of co-branded apparel, accessories, home goods, and a tattoo pop up in a brand showroom designed in collaboration with furniture retailer Mid Century Manila.

JOAQUINA WORLD is the creative art practice, lifestyle brand and special project umbrella of KEAVAN YAZDANI, the Grammy-Nominated, former Creative Director of international recording artist Daniel Caesar.


- Oversaw tech packs, manufacturing, product sampling and delivery for: Tricycle Card Deck and Transient Tattoo Sheet

- Casino-grade linen cardstock and skin-safe ink transfer material, respectively

- Released in tandem with full apparel collection, video campaigns and retail/tattoo showroom experience in Makati, Manila Philippines


Watch the campaign︎︎︎
More JOAQUINA WORLD︎︎︎

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ADDITIONAL CREDITS: Creative: Keavan Yazdani,  Artwork: Ilona Fiddy, Design: Keavan Yazdani / Josh Subeldi, Photography: Aya Cabutan / Keavan Yazdani, Models: Tinay Motelibano, Carms C., Aliah Carnilas