PRODUCT DEVELOPMENT / SOURCING︎︎︎

JOAQUINA WORLD x ILLONA FIDDY CAPSULE

The Tricycle Card Deck and Transient Tattoo Sheet are part of the collaboration between Manila/Toronto based brand JOAQUINA WORLD and tattooer and visual artist, Ilona Fiddy.

Releasing first in Manila, Philippines and then globally via retail and online partners, the collaboration consisted of co-branded apparel, accessories, home goods, and a tattoo pop up in a brand showroom designed in collaboration with furniture retailer Mid Century Manila.

JOAQUINA WORLD is the creative art practice, lifestyle brand and special project umbrella of KEAVAN YAZDANI, the Grammy-Nominated, former Creative Director of international recording artist Daniel Caesar.


Watch the campaign︎︎︎
More JOAQUINA WORLD︎︎︎



OUTCOMES/DELIVERABLES:  TECH PACKS / TECHNICAL DOCUMENTATION, PROTYPE SAMPLING, GLOBAL FACTORY SOURCING + VENDOR COMMUNICATIONS
- Created and delievered tech packs, artwork and print assets, and managed development for Tricycle Card Deck and Transient Tattoo Sheet

- Specialty features: casino-grade linen cardstock (Card Deck) and skin-safe ink transfer material (Tattoo sheet)

- Released in tandem with full apparel collection, video campaigns and retail/tattoo showroom experience in Makati, Manila Philippines


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ADDITIONAL CREDITS: Creative: Keavan Yazdani,  Artwork: Ilona Fiddy, Design: Keavan Yazdani / Josh Subeldi, Photography: Aya Cabutan / Keavan Yazdani, Models: Tinay Motelibano, Carms C., Aliah Carnilas