EVENT/ACTIVATION ︎︎︎
I’LL CALL YOU TOMORROW (ICYT): THE BACKCOURT (WNBA BRAND ACTIVATION)
THE BACKCOURT was a collaborative brand activation celebrating Women’s Basketball, in association with I’ll Call You Tomorrow (ICYT), and the WNBA / NBA Canada.
Featuring collaborators from across the country, our team produced a two day program of events, fan experiences and brand partnerships to celebrate the WNBA coming to ICYT’s home city of Edmonton.
This event was produced in approval by the WNBA and NBA CANADA.
OUTCOMES/DELIVERABLES: EVENT PRODUCTION / PARTNERHSIPS
MULTI-FACETED EVENT PROGRAMMING
- 2x collaborative parties with Toronto DJ collective RELEASE
- Women’s SNEAKER BAR retail pop up with streetwear retailer FOOSH, featuring Adidas, Puma and more
- Community focused Open Spin DJ sessions lead by ICYT
- “Draft Day” event portrait brand experience sponsored by Vancouver wine brand VIA VINO wine
INTEGRATED DATA-CAPTURE + POST-EVENT MARKETING
- Leveraged ticket sales, event RSVP and Live Portrait Experience to generate 300+ email subscriber sign ups
- ”Live Portrait Experience” in event delievered IG-Story dimension ready, cross sponsor-branded portraits to event attendees 24 hours post event to maximize brand engagement post-event
STRATEGIC PARTNERSHIPS VALUE
- Strategically alligned primary stakeholders (re: I’LL CALL YOU TOMORROW brand) alongside international largescale brand names, ie. WNBA/NBA, ADIDAS + PUMA, and VIA VINO wine
I’LL CALL YOU TOMORROW (ICYT): THE BACKCOURT (WNBA BRAND ACTIVATION)
THE BACKCOURT was a collaborative brand activation celebrating Women’s Basketball, in association with I’ll Call You Tomorrow (ICYT), and the WNBA / NBA Canada.
Featuring collaborators from across the country, our team produced a two day program of events, fan experiences and brand partnerships to celebrate the WNBA coming to ICYT’s home city of Edmonton.
This event was produced in approval by the WNBA and NBA CANADA.
OUTCOMES/DELIVERABLES: EVENT PRODUCTION / PARTNERHSIPS
MULTI-FACETED EVENT PROGRAMMING
- 2x collaborative parties with Toronto DJ collective RELEASE
- Women’s SNEAKER BAR retail pop up with streetwear retailer FOOSH, featuring Adidas, Puma and more
- Community focused Open Spin DJ sessions lead by ICYT
- “Draft Day” event portrait brand experience sponsored by Vancouver wine brand VIA VINO wine
INTEGRATED DATA-CAPTURE + POST-EVENT MARKETING
- Leveraged ticket sales, event RSVP and Live Portrait Experience to generate 300+ email subscriber sign ups
- ”Live Portrait Experience” in event delievered IG-Story dimension ready, cross sponsor-branded portraits to event attendees 24 hours post event to maximize brand engagement post-event
STRATEGIC PARTNERSHIPS VALUE
- Strategically alligned primary stakeholders (re: I’LL CALL YOU TOMORROW brand) alongside international largescale brand names, ie. WNBA/NBA, ADIDAS + PUMA, and VIA VINO wine
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CREDITS: Creative Director - Raeland Mendoza, Operations Director- Daniel Walters
PARTNERS: WNBA, NBA CANADA, BE MY GUEST PHOTOGRAPHY, FOOSH, RELEASE , VIA VINO