THE BACKCOURT: WNBA BRAND ACTIVATION ︎︎︎
I’ll Call You Tomorrow (ICYT) / ICYT:SPACE - (SS24)
THE BACKCOURT was a collaborative brand activation celebrating Women’s Basketball, in association with I’ll Call You Tomorrow (ICYT), and the WNBA / NBA Canada.
In tandem with the WNBA coming to the ICYT brand home city of Edmonton, our team produced a weekend long brand activation celebrating Women’s Basketball.
ACTIVATION:
Featuring collaborators from across the country: we produced a two day program of parties in collaboration with nightlife collective RELEASE, a Women’s “Sneaker Bar” pop up with streetwear purveyor FOOSH, a community-focused DJ Open Decks session, and an event portrait brand activation for Vancouver based wine brand VIA VINO.
This event was produced in approval by the WNBA and NBA CANADA.
ICYT x Via Vino Event Portraits ︎︎︎
Additional Event Coverage ︎︎︎
I’ll Call You Tomorrow (ICYT) / ICYT:SPACE - (SS24)
THE BACKCOURT was a collaborative brand activation celebrating Women’s Basketball, in association with I’ll Call You Tomorrow (ICYT), and the WNBA / NBA Canada.
In tandem with the WNBA coming to the ICYT brand home city of Edmonton, our team produced a weekend long brand activation celebrating Women’s Basketball.
ACTIVATION:
Featuring collaborators from across the country: we produced a two day program of parties in collaboration with nightlife collective RELEASE, a Women’s “Sneaker Bar” pop up with streetwear purveyor FOOSH, a community-focused DJ Open Decks session, and an event portrait brand activation for Vancouver based wine brand VIA VINO.
This event was produced in approval by the WNBA and NBA CANADA.
ICYT x Via Vino Event Portraits ︎︎︎
Additional Event Coverage ︎︎︎
SERVICES:
Brand Stratgy
Event Production
Content Strategy
Retail Strategy
Client:
ICYT:SPACE
Industry:
Art + Fashion
Sports Media
Hospitality + Nightlife
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