EVENT/ACTIVATION ︎︎︎
ICYT:SPACE - THE BACKCOURT (WNBA BRAND ACTIVATION)
THE BACKCOURT was a collaborative brand activation celebrating Women’s Basketball, in association with I’ll Call You Tomorrow (ICYT), and the WNBA / NBA Canada.
Featuring collaborators from across the country, our team produced a two day program of events, fan experiences and brand partnerships to celebrate the WNBA coming to ICYT’s home city of Edmonton.
Programming included:
- Collab parties with Toronto DJ collective RELEASE,
- Women’s SNEAKER BAR retail pop up with streetwear retailer FOOSH
- ICYT hosted Open Decks DJ-session
- “Draft Day” event portrait brand experience with Vancouver wine brand VIA VINO
This event was produced in approval by the WNBA and NBA CANADA.
Additional Event Coverage ︎︎︎
ICYT:SPACE - THE BACKCOURT (WNBA BRAND ACTIVATION)
THE BACKCOURT was a collaborative brand activation celebrating Women’s Basketball, in association with I’ll Call You Tomorrow (ICYT), and the WNBA / NBA Canada.
Featuring collaborators from across the country, our team produced a two day program of events, fan experiences and brand partnerships to celebrate the WNBA coming to ICYT’s home city of Edmonton.
Programming included:
- Collab parties with Toronto DJ collective RELEASE,
- Women’s SNEAKER BAR retail pop up with streetwear retailer FOOSH
- ICYT hosted Open Decks DJ-session
- “Draft Day” event portrait brand experience with Vancouver wine brand VIA VINO
This event was produced in approval by the WNBA and NBA CANADA.
Additional Event Coverage ︎︎︎
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CREDITS: Creative Director - Raeland Mendoza, Operations Director- Daniel Walters
PARTNERS: WNBA, NBA CANADA, BE MY GUEST PHOTOGRAPHY, FOOSH, RELEASE , VIA VINO